Marketing Knowledge Important Questions for SBI Exams

‘USP’ of a product connotes ____

CRM (Customer Relationship Management) is _____

Recurring accounts can best be canvassed among _____

ELSS means _____

Socieites and Trusts are the target groups for opening ____

De-mat accounts are useful for ____

Home Loans are basically _____

What does the term HUF means?

EMI can be a marketing tool if_____

Channel Finance can be considered only among ______

Direct Marketing is useful for _____

The pricing strategy for credit cards depends on _____

Offsite Marketing means _____

One of the following is not a Target group for Savings Accounts _____

Rural bank marketing has good scope for ____

ASBA accounts are type of _____

Good marketing requires one of the following _____

Marketing is a _____

Service Marketing is the same as _____

RTGS facility can be best canvassed among _____

Lead generation is

Financial Inclusion means

Marketing in Banks is defined as

Marketing in banks is

Effective Marketing helps in

A ‘Buyer’s Market’ means

The sequence of a sales process is

A presentation means

A ‘lead’ means

‘Benchmark’ means

‘Customisation’ means

Customer Retention means

Value- added services means

“POS” means (in marketing)

‘Niche’ Market means

A Market Plan is

Marketing is influenced by ………….

One of the following is not required for effective marketing. Find the same.

Effective communication skills are not required in marketing if

Competition helps to

Planning for Retirement Saving is a type of _____

Absence of a proper Financial Planning can lead to _____

One of the following is not included in the 7 P’s of Marketing. Find the same _____

‘SIP’ in Mutual Fund business means _____

Mutual Fund business from existing bank customers can be mobilized by _____

Conversion means _____

Market Segmentation means ____

Marketing Opportunities means _____

Market Research is useful for ____

The main target group for SIP Schemes are _____

Innovation in marketing is same as _____

Buyer Resistance’ means _____

Bulk Savings Accounts can be mobilized by means of ____

Diversification in marketing means _____

One of the following is not a pre-sales activity. Find the same ____

Corporate Loans are given to ____

Financial Inclusion needs canvassing the Accounts of _____

Value added services means ____

The USP of a Current Account is _____

Situation Analysis is useful for _____

Diversification means

Motivation is very much required effective marketing. What other qualities are required?

Cross selling is very effective in the sale of one of the following

Cross selling means

Target market for Debit Cards is

Market Penetration can be possible through

Cross selling can be resorted to by

Market innovations means

Market penetration connotes

SME means

For successful marketing

Savings Accounts with zero balance can be opened for

“Outsourcing” means service rendered by

In modern day marketing the benefits of selling extend to

One of the following is not a target group of SME loans

The performance of a salesperson can be enhanced by

Team building is required

For sustained relationship with the buyer, one of the following is necessary

Sales Promotion involves. Find the incorrect option

Target market for Home Loans is

The sole aim of marketing is to ____

Aggressive Marketing is necessitated due to ____

Efficient marketing style requires____

Modern styles of marketing include ____

A ‘call’ means ____

Lead generation means ____

Consumer information sources are

Zero-Based Budgeting (ZBB) means

The advantages of telephone-in-terview are

The best advertisement is

According to product life cycle theory, the profit is maximum in

In banks ROA means

In the contexst of globalization BPO means

Which of the following expresses Maslow’s Motivation Theory best?

SWOT analysts refers to

Which of the following forms the highest share in household savings in India?

In today’s changing banking scenario, aggressive promotion of business is necessary where the competition exists on

Which of the following means of communication is the most popular media skill for propaganda among the people?

When you desire to promote a customer. who of the following is a customer as defined by a bank?

In banks, loans & advances are considered as

Direct Marketing is neccessary for

Marketing of Internet Banking means

Difference between Direct and indirect Bank Marketing is

Transaction Marketing means

In Marketing it is necessary to identify

NRI is an easy target for effective marketing because

A DSA helps in

Marketing is required for

A cold call is

A call can be effective by

Good Selling skills involves

Which of the following is not a channel for bank marketing?

A Prospect means

Product development is

Marketing is successful when

In Marketing, Market penetration means

Innovation helps in

Marketing strategy means

Successful Marketing strategies need

Promotion means

In the era of globalisation of business M & A means

I understand marketing as

For an economic organization like bank. MIS means

The balance sheet of an organization gives information regarding

Market information means

Qualities of a good Salesman are

A lead is useful for

Market Research is needed

Marketing and Selling are

4 P’s of Marketing means

Market Segmentation means

Digital Marketing means (find the correct option)

Customer Database means

Bank Marketing is necessary due to

Marketing Plans are used for

Customer Database is used by

Customisation means

Product mix means

Selling skills are judged by

Rural marketing involves

Negotiation skills help in

Relationship Marketing is useful for

Marketing is not required for which one of the following products?

ATM means

Good Public Relations indicate

One way of Market Monitoring is

Networking helps in marking Marketing Function

Marketing persons need _____

Communication skills in the case of a DSA means ____

A ‘Prospect’ means _____

Social Marketing refers to _____

A ‘Call’ means —

Effective Selling Skills depends on ______

Modern styles of marketing include _____. Find the wrong answer.

A DSA means _____

Incentives are paid to sales persons _____

Online Marketing is useful for ____

Service Marketing is the same as ______

‘Push’ marketing style requires ____

The Securities Market is governed by the rules which are framed by _____

Successful marketing aims at

Internet Marketing means.

Market Research helps in

Bank Marketing is necessary due to

Marketing Plans are used for

Customer Database is used by

Customisation means

Product mix means

Selling skills are judged by

Rural marketing involves

Direct Marketing is necessary for

Marketing of Internet Banking means

Difference between Direct and indirect Bank Marketing is

Transaction Marketing means

In Marketing it is necessary to identify

NRI is an easy target for effective marketing because

A DSA helps in

Marketing is required for

A cold call is

A call can be effective by

Good Selling skills involves

Which of the following is not a channel for bank marketing?

A Prospect means

Product development is

Marketing is successful when

In Marketing, Market penetration means

Marketing is not required in one of the following products. That is

HNI means

Digital Banking means

Home Loans are granted to

Credit Cards are used for

The ATMs are

Internet Banking means

Customer Loyalty means

A Marketing Plan is necessary for

Public Relations is required for

One of the following qualities is not required for effective marketing. That is

Target group means

The target group for Home Loans are

Customer Service

Public Relations is

Bank assurance means

Relationship Marketing means

Motivation means

Effective communication is

Customisation means

Marketing can be attractive if

Buyer Resistance means

Closing the Sale means

The role of a ………….. generally is to determine a buyer’s needs and match it to the correct hardware and software.

Delivery channel means

Market Expansion means

Effective marketing helps in

One of of the methods for market monitoring is.

Sources of Sales Leads are.

Promotion in Marketing means.

Market penetration connotes

SME means

Networking makes Marketing.

The target group for marketing of Internet Banking is