Marketing Knowledge Important Questions for SBI Exams

Marketing Aptitude

This is an online quiz to test your knowledge of Marketing Aptitude.
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There are 50 questions in the test.
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Marketing of Internet Banking means

meeting of Banks on the net

net practice

marketing the usage of Banking transactions through internet

transactions with foreign countries

Market Penetration can be possible through

more calls to the same buyers

more calls to many buyers

surrogate marketing

alternate marketing

Value added services means ____

Costlier products

More number of products

Additional services

At par services

Customer Retention means

retaining the customers at the Bank for the full day

quick disposal

customers dealing with the same bank for a long time

better standards

The performance of a salesperson can be enhanced by

increasing the slaes incentives

increasing the number of products to be sold

appropriate training

All of these

Good marketing requires one of the following _____

proper planning

good team work

good communication skills

All of these

Effective Selling Skills depends on ______

Knowledge level of competitors

Information about marketing staff

Information regarding Share market

Knowledge of related markets

Modern styles of marketing include ____

digital marketing

tele-marketing

e-commerce

all of these

Home Loans are basically _____

Short term finance

Loans given to minors

Long term loans

Loans given for boosting profits

For successful marketing

only the sales person sells

only finance Department sells

only front office persons sell

The whole organisation sells

According to product life cycle theory, the profit is maximum in

Developed Stage

Early Stage

Matured Stage

Declined Stage

Absence of a proper Financial Planning can lead to _____

Balanced investment in Mutual Funds

Overspending and Debt problems

Inadequate exposure to share market

Capital gains

Marketing can be attractive if

salesmen are attractive

customers are attractive

more customers are attracted

All of these

None of these

4 P’s of Marketing means

Primary Marketing Techniques

Person, Place, Product and Promotion

Promoting Authority

Purpose, Place, Passion, and Product

Marketing is not required in one of the following products. That is

Sale of Credit/ Debit Cards

Sale of Net Banking

Sale of Corporate Loans

Sale of Retail Loans

None of these

ASBA accounts are type of _____

Loan accounts

Credit card facilities

Savings accounts

Export-Import remittances

The role of a .............. generally is to determine a buyer’s needs and match it to the correct hardware and software.

computer scientist

computer sales representative

computer consultant

corporate trainer

None of these

Corporate Loans are given to ____

Individuals

Blind persons

Schools & Colleges

Limited Companies

Consumer information sources are

personal source and commercial source

public source

experiential source

only 1 and 2

Lead generation means ____

Tips for selling tactics

Tips for better production

Generate leaders

Likely sources for prospective clients

In Marketing it is necessary to identify

potential sellers

selling employees

potential products and services

All of the above

Customer Service

is an integral part of marketing

has no role in marketing

is required only by salesmen

is not required by salesmen

None of these

Social Marketing refers to _____

Share market prices

Marketing by the entire society

Internet Marketing

Marketing for a social cause

Target group means

all employees

short- listed group

all the marketing staff

sales representatives

group of people likely to buy the identified product

Market Research is useful for ____

Deciding proper marketing strategies

Deciding the sales persons

Choosing old products

Recruitment of staff

Marketing and Selling are

not required if profit is high

not required if sales are high

not required in monopolistic conditions

None of these

Which of the following forms the highest share in household savings in India?

Deposits

Currency

Share & Debentures

Physical asset

Which of the following is not a channel for bank marketing?

Telemarketing

Internet Banking

Mobile banking

None of these

In the contexst of globalization BPO means

British petroleum Organisation

British Passport Office

Budgeting Process Orientation

Business Process Outsourcing

Savings Accounts with zero balance can be opened for

persons below BPL

under Financial lnclusion scheme

students

as per Bank’s Policies

Promotion in Marketing means.

passing an examination

elevation from one grade to another

selling the products through various means

selling the products in specific areas

All of these

When you desire to promote a customer. who of the following is a customer as defined by a bank?

A person regularly visiting bank

A person regularly getting bank drafts issued

A person regularly maintaining a loan/deposit account

A person regularly getting bank drafts encashed

Incentives are paid to sales persons _____

for missing the targets

for surpassing the targets

for identifying leads

for designing products

Team building is required

only for lead generation

only for after sales service

for cross selling

All of these

Marketing Opportunities means _____

Availability of sales persons

Availability of data

Melas

Scope for marketing

What does the term HUF means?

Hindu Undivided Family

Hindu Single Family

Heavy Facilities

Hindered Remittances

Direct Marketing is neccessary for

having a focussed approach to marketing

boosting sales

better customer contacts

All of the above

Target market for Home Loans is

all builders

all housing societies

agriculturists

All of these

Aggressive Marketing is necessitated due to ____

globalization

increased competition

increased production

all of these

For sustained relationship with the buyer, one of the following is necessary

continuity

consistency

understanding

empathy

‘SIP’ in Mutual Fund business means _____

Salaried Individuals and Plans

Systemised Insurance Plans

Systemised MF Plans

Systematic Investment Plans

Marketing Plans are used for

doing Research by Marketing students

planning Departments

purchase of consumable items from retail outlets

All of the above

None of these

Cross selling is very effective in the sale of one of the following

Debit cards

Credit cards

Internet banking

Auto loans

One of the following is not a pre-sales activity. Find the same ____

Lead generation

Product design

Sales presentation

After-sales service

Marketing strategy means

new ideas to true more customers

new methods to retain the customers

new ways to contact the new customers

All of the above

A cold call is

best way to do marketing

a last resort for marketers

marketing at random

All of the above

A Prospect means

a person likely to work in a Bank

college syllabus

a religious head

None of these

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