Marketing Knowledge Important Questions for SBI Exams

Marketing Aptitude

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Marketing Plans are used for

doing Research by Marketing students

planning Departments

purchase of consumable items from retail outlets

None of these

Lead generation means ____

Tips for selling tactics

Tips for better production

Generate leaders

Likely sources for prospective clients

One of the following is not a target group of SME loans

all professionals

large industries

truck operators

beauty parlours

The pricing strategy for credit cards depends on _____

Competition

Customer’s income

Customer Relations

Customer awareness

Marketing persons need _____

Innovative skills

Laborious attitude

Fighting nature

Quality of imitating others

A cold call is

best way to do marketing

a last resort for marketers

marketing at random

All of the above

Service Marketing is the same as ______

Internet Marketing

Telemarketing

Internal Marketing

Relationship Marketing

Digital Banking means

Banking with calculators

Banking with digital instruments

Internet Banking and Telebanking

Export finance

None of these

Customisation means

designing products to suit the company

designing strategies of suit the company

designing products to suit individual customers

All of the above

None of these

Digital Marketing means (find the correct option)

selling with calculators

marketing of digital instruments

marketing through Internet and Telephones

export finance

One way of Market Monitoring is

Monitor Performance of sales persons

Monitor SENSEX

Monitor Media Outlets

Monitor profits

Which of the following forms the highest share in household savings in India?

Deposits

Currency

Share & Debentures

Physical asset

The best advertisement is

glow sign boards

on internet

T.V.Media

a satisfied customer

One of the following is not included in the 7 P’s of Marketing. Find the same _____

Product

Price

Production

Promotion

Buyer Resistance’ means _____

Buyer’s interest in the product being sold

Buyer fighting with the seller

Buyer’s hesitation in buying the product

Buyer becoming a seller

A ‘Call’ means —

to call out to someone

a Profession

A Speech

a sales person visiting a likely buyer

Sales Promotion involves. Find the incorrect option

building Product Awareness

creating Interest

providing Information

designing new products

One of the following is not a pre-sales activity. Find the same ____

Lead generation

Product design

Sales presentation

After-sales service

Absence of a proper Financial Planning can lead to _____

Balanced investment in Mutual Funds

Overspending and Debt problems

Inadequate exposure to share market

Capital gains

Customer Database is used by

individuals

institutions

builders

marketing experts

SWOT analysts refers to

marketing tool to understand constraints and potentials of self and competitor

external environment analysis

internal environment analysis

strategic planing for seling product

In modern day marketing the benefits of selling extend to

Only products and services

Only after sales services

Lifelong relationship with the buyer

All of these

Communication skills in the case of a DSA means ____

Oratory excellence

Delivering long speeches

Loquacious

Ability to convince the customer with the right choice of words

The role of a .............. generally is to determine a buyer’s needs and match it to the correct hardware and software.

computer scientist

computer sales representative

computer consultant

corporate trainer

None of these

A call can be effective by

making a phone call

sending an e-mail

calling on friends

service with several facilities

personally calling on prospective customers

Marketing is a _____

one day effort

team effort

one man effort

All of these

SME means

Small And Medium Enterprises

Small Marketing Enterprises

Small Scale Marketing Entities

Small And Medium Establishments

All of these

The balance sheet of an organization gives information regarding

result of operations for a particular period

the financial position as on a particular date

the operating effciency of the firm

financial position during a particular period

A Market Plan is

company’s prospectus

same as Memorandum of Association

a document for marketing strategies

business goals

In today’s changing banking scenario, aggressive promotion of business is necessary where the competition exists on

branch up-keep

expenditious service

use of advanced digital technology

delightful customer service

Marketing Opportunities means _____

Availability of sales persons

Availability of data

Melas

Scope for marketing

Market Segmentation means ____

Territory allocation

Market Space

Market place

Dividing the target group as per their needs

Modern styles of marketing include ____

digital marketing

tele-marketing

e-commerce

all of these

Customer Loyalty means

shifting of customers from one bank to another

customers banking with one bank exclusively

customers returning lost items

customer giving gifts to banks

None of these

When you desire to promote a customer. who of the following is a customer as defined by a bank?

A person regularly visiting bank

A person regularly getting bank drafts issued

A person regularly maintaining a loan/deposit account

A person regularly getting bank drafts encashed

‘Benchmark’ means

products line up on bench

salesmen sitting on a bench

set standards

marks on a bench

Marketing Plans are used for

doing Research by Marketing students

planning Departments

purchase of consumable items from retail outlets

All of the above

None of these

CRM (Customer Relationship Management) is _____

a pre-sales activity

a tool for lead generation

an ongoing daily activity

the task of a DSA

I understand marketing as

Only selling

meeting human & social needs profitably

to focus on customer

Only b and c

Societies and Trusts are the target groups for opening ____

Current Accounts

Savings Accounts

Car Loan Accounts

Corporate Loan Accounts

NRI is an easy target for effective marketing because

he likes Indian goods

he does not like Indian goods

he is easily approachable

there are special products designed for NRIs

Target market for Home Loans is

all builders

all housing societies

agriculturists

All of these

A DSA means _____

Detective Service Agency

Direct Selling Agent

Direct Supplying Agent

Distribution and Sales Agency

Market information means

knowledge of companies

cross- country information

knowledge of related markets

selling to existing customers

‘Customisation’ means

customers’ personal accounts

customers selling goods

special products for each customer

better relations

Qualities of a good Salesman are

patience and politeness

empathy and Perseverance

steadfast and Committed

All of the above

Selling skills are judged by

number of goods sold

amount of profit earned

number of customers converted

All of the above

In the era of globalisation of business M & A means

Money & Assets

Marketing & Alliances

Mergers & Acquisation

Means & Acquisition

Marketing of Internet Banking means

meeting of Banks on the net

net practice

marketing the usage of Banking transactions through internet

transactions with foreign countries

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