Marketing Knowledge Important Questions for SBI Exams

Marketing Aptitude

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There are 50 questions in the test.
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In Marketing it is necessary to identify

potential sellers

selling employees

potential products and services

key existing and potential customers

All of the above

I understand marketing as

Only selling

meeting human & social needs profitably

to focus on customer

Only b and c

Customer Loyalty means

shifting of customers from one bank to another

customers banking with one bank exclusively

customers returning lost items

customer giving gifts to banks

None of these

Product development is

useful for bank marketing

not useful for bank marketing

they have no role to play in bank marketing

All of the above

According to product life cycle theory, the profit is maximum in

Developed Stage

Early Stage

Matured Stage

Declined Stage

Efficient marketing style requires____

proper planning

good communication skills

team work

all of these

Conversion means _____

Grouping of prospective clients

Interacting with a prospective client

Converting a seller to a buyer

Converting a prospect into a buyer

Market penetration connotes

covering a wide area of the Market for sales

entering the sellers’ houses

entering all shops and business houses

All of these

None of these

ATM means

Any Time Marketing

Any Time Money

Any Time Machine

Automatic Teller Machine

Innovation helps in

designing new products

improving marketing functions

increasing sales

new methods for increasing prospects

Zero-Based Budgeting (ZBB) means

a tool for marketing cost analysis

a tool for financial analysis

each year, budgetting starts from a scratch

a certain percentage of sales

Diversification means

marketing in diverse countries

marketing in diverse companies

making new, diverse products

used only for transactions with foreign countries

Marketing can be attractive if

salesmen are attractive

customers are attractive

more customers are attracted

All of these

None of these

Effective marketing helps in

developing new product

creating a competitive environment

building demand for products

All of these

None of these

Which of the following expresses Maslow’s Motivation Theory best?

Importance of motivation of customer development

When people are driven by particular need at particular times

When human needs are arranged in a hierarchy

All of these

SWOT analysts refers to

marketing tool to understand constraints and potentials of self and competitor

external environment analysis

internal environment analysis

strategic planing for seling product

Customisation means

designing products to suit the company

designing strategies of suit the company

designing products to suit individual customers

All of the above

None of these

Selling skills are judged by

number of goods sold

amount of profit earned

number of customers converted

All of the above

None of these

Which of the following is not a channel for bank marketing?

Telemarketing

Internet Banking

Mobile banking

None of these

Incentives are paid to sales persons _____

for missing the targets

for surpassing the targets

for identifying leads

for designing products

Marketing is not required in one of the following products. That is

Sale of Credit/ Debit Cards

Sale of Net Banking

Sale of Corporate Loans

Sale of Retail Loans

None of these

For an economic organization like bank. MIS means

middle Income Scheme

management Information System

marketing Information System

management of Information & Science

A ‘lead’ means

a buyer

a seller

a company intending to sell its products

a prospective buyer

Rural bank marketing has good scope for ____

Industrial loans

Corporate loans

NRI loans

Tractor loans

A DSA means _____

Detective Service Agency

Direct Selling Agent

Direct Supplying Agent

Distribution and Sales Agency

The pricing strategy for credit cards depends on _____

Competition

Customer’s income

Customer Relations

Customer awareness

Product mix means

various products designed by the Company

collecting ideas to sell better

satisfying the customers

bundle of products required by the customer

ASBA accounts are type of _____

Loan accounts

Credit card facilities

Savings accounts

Export-Import remittances

One of the following is not a Target group for Savings Accounts _____

Salaries persons

Doctors

Public Servants

Loss making companies

In Marketing, Market penetration means

entering likely purchasers houses

entering stores and shops

covering a wide area of the market

All of the above

None of these

Online Marketing is useful for ____

Selling Old Products

Sending e-mails

Increased production

Increased job opportunities

Financial Inclusion means

opening Accounts of Finance Companies

financial Analysis of Balance sheet figures

opening Accounts of HNI’s

opening Accounts of under privileged persons

Aggressive Marketing is necessitated due to ____

globalization

increased competition

increased production

all of these

Absence of a proper Financial Planning can lead to _____

Balanced investment in Mutual Funds

Overspending and Debt problems

Inadequate exposure to share market

Capital gains

Financial Inclusion needs canvassing the Accounts of _____

Financial Institutions

NRIs

HNIs

Housewives

A call can be effective by

making a phone call

sending an e-mail

calling on friends

personally calling on prospective customers

One of the following is not required for effective marketing. Find the same.

Motivation

Empathy

Communication skills

Sympathy

RTGS facility can be best canvassed among _____

Inter-state traders

Traders

Carpenters

Politicians

A ‘call’ means ____

shout out to somebody

a profession or business

visit friends

visiting prospective customers

For sustained relationship with the buyer, one of the following is necessary

continuity

consistency

understanding

empathy

Marketing of Internet Banking means

meeting of Banks on the net

net practice

marketing the usage of Banking transactions through internet

transactions with foreign countries

All of the above

Customer Database means

customers biodata

customer Loyalty

customers’ Loans details

information of customers needs

What does the term HUF means?

Hindu Undivided Family

Hindu Single Family

Heavy Facilities

Hindered Remittances

Qualities of a good Salesman are

patience and politeness

empathy and Perseverance

steadfast and Committed

All of the above

Difference between Direct and indirect Bank Marketing is

Direct Marketing is to Bank’s employees. Indirect is to outsiders

Direct Marketing is to outsiders. Indirect is to employees

Direct Marketing is to Bank’s owners. Indirect is to outsiders

Direct Marketing is to other Bank’s employees. Indirect is to outsiders

None of these

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