Marketing Knowledge Important Questions for SBI Exams

Marketing Aptitude

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Marketing strategy means

new ideas to true more customers

new methods to retain the customers

new ways to contact the new customers

All of the above

Marketing of Internet Banking means

meeting of Banks on the net

net practice

marketing the usage of Banking transactions through internet

transactions with foreign countries

Relationship Marketing is useful for

trade between relatives

trade between sister concerns

cross-selling of products

preparing a list of relatives

Target market for Home Loans is

all builders

all housing societies

agriculturists

All of these

De-mat accounts are useful for ____

Online trading of shares

Locker operations

ATMs

Quick sanction of loans

EMI can be a marketing tool if_____

EMI is increasing

It is very high

It is very low

EMI has no impact on marketing

In modern day marketing the benefits of selling extend to

Only products and services

Only after sales services

Lifelong relationship with the buyer

All of these

‘USP’ of a product connotes ____

High selling features of a product

Drawbacks of a product

New additions to a product

Efficient staff

The USP of a Current Account is _____

High minimum balance

No restrictions on transactions

No interest payable

Restricted deposits

Product development is

useful for bank marketing

not useful for bank marketing

they have no role to play in bank marketing

All of the above

Diversification means

marketing in diverse countries

marketing in diverse companies

making new, diverse products

used only for transactions with foreign countries

Diversification in marketing means _____

Marketing to different countries

Marketing in many companies

Marketing of the same product by many, diverse persons

Marketing of new, diverse product

Successful Marketing strategies need

knowledge of customers tastes

good leadership

proper direction and guidance

All of the above

One of of the methods for market monitoring is.

to watch TV series

to discuss with other sales persons

to monitor media outlets

All of these

None of these

‘Push’ marketing style requires ____

Proper planning

Good pushing strength

Team work

Ability to identify the products

Innovation helps in

designing new products

improving marketing functions

increasing sales

new methods for increasing prospects

SME means

Small And Medium Enterprises

Small Marketing Enterprises

Small Scale Marketing Entities

Small And Medium Establishments

All of these

A DSA helps in

Boosting Direct Sales

Contacting Customers on the Net

Indirect Marketing

Direct Telemarketing

Online Marketing is useful for ____

Selling Old Products

Sending e-mails

Increased production

Increased job opportunities

The best advertisement is

glow sign boards

on internet

T.V.Media

a satisfied customer

Selling skills are judged by

number of goods sold

amount of profit earned

number of customers converted

All of the above

A ‘Call’ means —

to call out to someone

a Profession

A Speech

a sales person visiting a likely buyer

Marketing is successful when

demand exceeds supply

supply exceeds demand

exports are heavy and costly

salesmen are effectively trained

All the above situations

Aggressive Marketing is necessitated due to ____

globalization

increased competition

increased production

all of these

The balance sheet of an organization gives information regarding

result of operations for a particular period

the financial position as on a particular date

the operating effciency of the firm

financial position during a particular period

4 P’s of Marketing means

Primary Marketing Techniques

Person, Place, Product and Promotion

Promoting Authority

Purpose, Place, Passion, and Product

Zero-Based Budgeting (ZBB) means

a tool for marketing cost analysis

a tool for financial analysis

each year, budgetting starts from a scratch

a certain percentage of sales

The sequence of a sales process is

a call, a lead, presentation and sale

a lead, a call, presentation and sale

presentation, sale, lead and call

presentation, lead, sale and call

Conversion means _____

Grouping of prospective clients

Interacting with a prospective client

Converting a seller to a buyer

Converting a prospect into a buyer

In Marketing, Market penetration means

entering likely purchasers houses

entering stores and shops

covering a wide area of the market

All of the above

Modern styles of marketing include _____. Find the wrong answer.

Digital marketing

Tele-marketing

Door to door marketing

e-mail solicitation

Offsite Marketing means _____

Sales persons

Marketing in the Production Department

ATMs

Marketing function outside the Branch

Bulk Savings Accounts can be mobilized by means of ____

Door to door canvassing

Making cold calls

e-mail solicitation

Contacting all employees of an institution

In Marketing, Market penetration means

entering likely purchasers houses

entering stores and shops

covering a wide area of the market

All of the above

None of these

One of the following is not a target group of SME loans

all professionals

large industries

truck operators

beauty parlours

Savings Accounts with zero balance can be opened for

persons below BPL

under Financial lnclusion scheme

students

as per Bank’s Policies

Marketing is not required in one of the following products. That is

Sale of Credit/ Debit Cards

Sale of Net Banking

Sale of Corporate Loans

Sale of Retail Loans

None of these

Marketing is required for

boosting production

boosting profits

All of the above

Digital Marketing means (find the correct option)

selling with calculators

marketing of digital instruments

marketing through Internet and Telephones

export finance

Which of the following is not a channel for bank marketing?

Telemarketing

Internet Banking

Mobile banking

Existing satisfied customers

None of these

Sales Promotion involves. Find the incorrect option

building Product Awareness

creating Interest

providing Information

designing new products

Difference between Direct and indirect Bank Marketing is

Direct Marketing is to Bank’s employees. Indirect is to outsiders

Direct Marketing is to outsiders. Indirect is to employees

Direct Marketing is to Bank’s owners. Indirect is to outsiders

Direct Marketing is to other Bank’s employees. Indirect is to outsiders

None of these

I understand marketing as

Only selling

meeting human & social needs profitably

to focus on customer

Only b and c

Market Segmentation means ____

Territory allocation

Market Space

Market place

Dividing the target group as per their needs

''Outsourcing'' means service rendered by

outside agencies

other departments of the company

employees, other than the sales persons

marketing department

Financial Inclusion means

opening Accounts of Finance Companies

financial Analysis of Balance sheet figures

opening Accounts of HNI’s

opening Accounts of under privileged persons

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