Marketing Knowledge Important Questions for SBI Exams

Marketing Aptitude

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Service Marketing is the same as ______

Internet Marketing

Telemarketing

Internal Marketing

Relationship Marketing

''Outsourcing'' means service rendered by

outside agencies

other departments of the company

employees, other than the sales persons

marketing department

Direct Marketing is neccessary for

having a focussed approach to marketing

boosting sales

better customer contacts

All of the above

Internet Banking means

meeting of banks of the net

net Practice

banking transactions through internet

transactions with foreign countries

All of these

Customer Service

is an integral part of marketing

has no role in marketing

is required only by salesmen

is not required by salesmen

None of these

Selling skills are judged by

number of goods sold

amount of profit earned

number of customers converted

All of the above

None of these

Incentives are paid to sales persons _____

for missing the targets

for surpassing the targets

for identifying leads

for designing products

Service Marketing is the same as _____

Transaction Marketing

Relationship Marketing

Internal Marketing

Outdoor Marketing

One of the following is not required for effective marketing. Find the same.

Motivation

Empathy

Communication skills

Sympathy

In Marketing it is necessary to identify

potential sellers

selling employees

potential products and services

key existing and potential customers

All of the above

I understand marketing as

Only selling

meeting human & social needs profitably

to focus on customer

Only b and c

Lead generation means ____

Tips for selling tactics

Tips for better production

Generate leaders

Likely sources for prospective clients

In modern day marketing the benefits of selling extend to

Only products and services

Only after sales services

Lifelong relationship with the buyer

All of these

In Marketing, Market penetration means

entering likely purchasers houses

entering stores and shops

covering a wide area of the market

All of the above

None of these

Difference between Direct and indirect Bank Marketing is

Direct Marketing is to Bank’s employees. Indirect is to outsiders

Direct Marketing is to outsiders. Indirect is to employees

Direct Marketing is to Bank’s owners. Indirect is to outsiders

None of these

Market Segmentation means ____

Territory allocation

Market Space

Market place

Dividing the target group as per their needs

Corporate Loans are given to ____

Individuals

Blind persons

Schools & Colleges

Limited Companies

Buyer Resistance’ means _____

Buyer’s interest in the product being sold

Buyer fighting with the seller

Buyer’s hesitation in buying the product

Buyer becoming a seller

Modern styles of marketing include _____. Find the wrong answer.

Digital marketing

Tele-marketing

Door to door marketing

e-mail solicitation

‘SIP’ in Mutual Fund business means _____

Salaried Individuals and Plans

Systemised Insurance Plans

Systemised MF Plans

Systematic Investment Plans

NRI is an easy target for effective marketing because

he likes Indian goods

he does not like Indian goods

he is easily approachable

there are special products designed for NRIs

According to product life cycle theory, the profit is maximum in

Developed Stage

Early Stage

Matured Stage

Declined Stage

Value added services means ____

Costlier products

More number of products

Additional services

At par services

SME means

Small And Medium Enterprises

Small Marketing Enterprises

Small Scale Marketing Entities

Small And Medium Establishments

Marketing Plans are used for

doing Research by Marketing students

planning Departments

purchase of consumable items from retail outlets

None of these

Customer Loyalty means

shifting of customers from one bank to another

customers banking with one bank exclusively

customers returning lost items

customer giving gifts to banks

None of these

A Prospect means

a person likely to work in a Bank

college syllabus

a religious head

None of these

Marketing Opportunities means _____

Availability of sales persons

Availability of data

Melas

Scope for marketing

Bank Marketing is necessary due to

globalisation

recession

merger of banks

shortage of resources

selling various different items in banks

‘Push’ marketing style requires ____

Proper planning

Good pushing strength

Team work

Ability to identify the products

A ‘call’ means ____

shout out to somebody

a profession or business

visit friends

visiting prospective customers

Direct Marketing is necessary for

having a focussed approach to marketing

boosting sales

better customer contacts

All of the above

None of these

Marketing Plans are used for

doing Research by Marketing students

planning Departments

purchase of consumable items from retail outlets

All of the above

None of these

Lead generation is

a pre-sales function

a function of the customer

a function of the manufacturing department

a postsales function

Marketing and Selling are

not required if profit is high

not required if sales are high

not required in monopolistic conditions

None of these

Transaction Marketing means

marketing only to strangers

mere selling of goods

doing banning transactions

All of the above

A Market Plan is

company’s prospectus

same as Memorandum of Association

a document for marketing strategies

business goals

Market Research is useful for ____

Deciding proper marketing strategies

Deciding the sales persons

Choosing old products

Recruitment of staff

Cross selling is very effective in the sale of one of the following

Debit cards

Credit cards

Internet banking

Auto loans

Marketing is required for

boosting production

boosting profits

All of the above

EMI can be a marketing tool if_____

EMI is increasing

It is very high

It is very low

EMI has no impact on marketing

Sales Promotion involves. Find the incorrect option

building Product Awareness

creating Interest

providing Information

designing new products

The performance of a salesperson can be enhanced by

increasing the slaes incentives

increasing the number of products to be sold

appropriate training

All of these

Market penetration connotes

covering a wide area of the Market for sales

entering the sellers’ houses

entering all shops and business houses

All of these

A ‘Buyer’s Market’ means

buyers are also sellers

sellers are also buyers

there are not sellers

supply exceeds demand

The best advertisement is

glow sign boards

on internet

T.V.Media

a satisfied customer

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